Current Stanley Gibbons Advertising
New Look For SG Investments
We have recently taken a radical new approach to our investment advertising after collaborating with Guernsey based design agency, Betley Whitehorne (part of The Gate Worldwide).
The agency has produced a series of adverts for our investment arm, highlighting the high return potential of collectibles such as signed photographs, documents and personal items from celebrities and historical figures such as Winston Churchill and Marilyn Monroe.
The new look advertising, displayed below, features clever slogans playing on the individuals unique credentials, against a vivid background of deep red and purple to reflect our company’s long history and prestige within these markets.
Simply click on the thumbnails below to see the full size advertisement.
‘This new direction fits perfectly with our brand values; communicating our expertise within these markets with playful slogans to engage the reader’ says Alex Hanrahan, Marketing Manager for Stanley Gibbons. Chris Betley, Managing Director of design agency, Betley Whitehorne said, ‘Working up these adverts was a joy. Stanley Gibbons’ previous advertising was highly product focussed whereas this new design really communicates with the audience.’
Stanley Gibbons new look investment advertising will be used as part of a national media campaign to highlight the alternative investment portfolios offered through our offices in Guernsey, to include the investment publications, Money Week, Money Observer and What Investment.